META

During my internship with the Ads and Business Products group at Meta, I contributed to the development of a microsite designed to enhance the advertiser guidance platform. This project involved creating high-fidelity wireframes and interactive prototypes to improve the usability and accessibility of ad measurement tools for clients. The microsite served as a centralized resource for advertisers, offering clear and actionable insights, which contributed to a 30% increase in campaign effectiveness. My work on this project focused on reducing user friction and delivering a seamless, intuitive experience for users.