DEN
Den is an eco energy company who are developing a state of the art system that lets you control the heating in your home from anywhere in the world via a mobile app.
Creative Brief
The company are looking for a full brand identity to convey their eco-friendly product, this will include a logo to be used across all formats of communication to give a first look at how the brand will roll out. Users of Den will be able to turn on, off and adjust settings on their home heating via an app which also lets them see how much they’re spending each month.
This solo project was developed over the course of 6 weeks.
Approach
Adjust Thermostat
Check Monthly Spending
Monitor Energy Conservation
After gathering my general approach for this application, I created paper wireframes to represent the overall user experience. These designs reflect a simple and quick process for the customer to adjust their thermostat and check monthly billing.
WireFrames
Timeline & Tools
This project was completed over the course of 6 weeks.
Tools used for this project include Adobe Illustrator and Figma.
Process & Research
This project brief was provided from a design company with research specifics to include the ideal customer market. When customers are in their homes, the smart system will automatically regulate the temperatures in the home to make it the most comfortable for all living there. When moving to a different room, the heating will move with the customer, thus saving energy and money from heating the entire home.
Competitor Analysis
Nest - has plenty of features including auto-scheduling, Wi-Fi connectivity so you can connect to your phone or tablet, and energy saving notifications. In fact, this thermostat will even tell you when you have chosen a temperature that helps you save energy—making it easy for you to use less. Over time, the Nest will even learn your behaviors, your home, and stays aware of the weather so that it can help you make energy-saving decisions, without you having to think twice
ECOBEE - is a smart, learning thermostat that will help you save energy and save money. This smart thermostat has Alexa built-in so that you can control your thermostat settings with your voice. ECOBEE including smart home/away sensors that will help keep you comfortable while you are home and help you save money when you are not. Every month, you can also see how much money you are saving with the program’s HomeIQ system that helps you stay on track with your energy saving efforts.
DEN separates itself from its competitors by allowing its customers to not only adjust thermostat temperature but also montior billing statements and energy usage. DEN incorporates another layer of customer convience that its thermostat counter parts simply do not bring to the table.
Perspective End User
Market research has shown that their main audience will be homeowners from the younger generation who are looking to make a difference to the planet, so the brand should be appealing to an audience in their late 20s-30s
Implementations
The DEN application allows users to adjust their home thermostat with an intuitive dial that clearly displays the home’s temperature.
It also allows customers to check their monthly billing statements in addition to their energy conservation report.
Reflection
This project is unfinished but I plan to continue editing my iterations of wireframes and tracking my progress. I intend to enhance and strengthen these designs to create visuals mockups.